Marketing consultancy and branding · Blantyre, Malawi
We believe in beautiful beginnings. Kweku Tanga lays the foundations that bring unseen visions and dreams to life, for start-ups, SMEs and large corporations.
Our work
We treat every client as unique, from a market entry across Africa to a commercial audit for a café in Malawi.
Gifting and events start-up
The challenge
As a new market entrant, the gifting and events start-up needed support with its go-to-market strategy.
How we solved it
An audit, an objectives-based strategy, budgeting, and the right analytics across all their business and service channels.
Irish expense management start-up
The challenge
Xpensi needed a route to market and an entry strategy for the African continent.
How we solved it
We developed the brand and marketing strategy behind their pivot from a pure expense management firm to an integrated invoicing platform, mitigating the global slowdown in business travel and the Covid-19 mobility restrictions of the time.
Mobile network, Access Communications Ltd
The challenge
Pivoting from a CDMA network to GSM services meant launching the telecommunications company under a new brand name.
How we solved it
We crafted a trade marketing strategy for the new mobile network, planning the full product mix and promotional plan to find a niche in a highly competitive market. A full brand refresh and launch reintroduced them to the market.
Farming business
The challenge
With funding from the Graça Machel Trust and the COMESA Women Business Council, they wanted to improve their branding and market position and secure international markets.
How we solved it
A marketing and business audit shaped new, broader marketing objectives. We generated strategic options and built an operational model to support their expansion plans.
Diner, crafts and florist
The challenge
A growing food business with an integrated arts and crafts business, Zathu wanted an independent audit of its business and market position.
How we solved it
We undertook a full commercial audit, then supported the entire front-line team with digital marketing training and a refresher on client experience.
Products and services
As your business grows, you need deep dives into what drives your potential. We support businesses of all sizes, from start-ups to SMEs and large corporations, to scale and find their optimum position in the market.
We make your branded items stand out and give the best return on your investment. Leave the sourcing to us and you will not have to worry about the quality of the goods you receive.
Our senior leadership team has over twenty-five years of combined experience in sales, marketing and customer experience, and leverages this expertise to solve for your business needs.
Our hybrid team, led by the Directors, runs research projects and business audits that give you actionable insights to inform strategy development.
Your next event should not be a headache. Leave the scoping, planning and implementation to us. We pride ourselves on high-quality events that drive business results.
About us
Our reason for being
We envision growth for all our clients and are absolutely obsessed with bringing your ambitions and aspirations to life.
To be a catalyst for innovation and a partner for your growth.
To be the leading catalyst for marketing innovation and excellence, empowering businesses to achieve their full potential and make a global impact.
To support businesses in Malawi and beyond with tailored training, consultancy and branding that drive growth, foster creativity and build lasting brand value.
A unique insight for business growth, built on a passion for SMEs and start-ups. We have worked with new ventures throughout the world, and our founders are entrepreneurs in their own right.
From where it all began, we have believed in a fun and inclusive workplace: hard work, crafted with a pure joy in output that makes a difference for everyone we interact with.
Leadership team
Managing Consultant
Over 14 years of corporate experience, seven of them dedicated to consultancy. Holds an MBA, is a member of CIM (UK) and IMM (Malawi), and is a qualified Chartered Marketer (CIM, UK).
Creative Director
Over 20 years in graphic design and the creative arts. A creative at heart, he works across physical and digital media in pursuit of artistic expression.
Strategy Lead
Corporate and growth strategy across the formal sector and non-profits, alongside lecturing in marketing and actively managing an agricultural produce start-up.
Contact
Tell us where your business is and where you want it to go. We will take it from there.